About Gorlin Pools

Gorlin Pools has been serving New Jersey homeowners since 1999. What started as a commitment to raise the standard of professionalism in the NJ pool service industry has grown into a company that thousands of families across Mercer, Middlesex, Monmouth, and Ocean Counties trust with their pools year after year. Our comprehensive pool maintenance service ensures your pool stays clean, safe, and ready to enjoy all season long.

We exist to give our customers one thing: freedom. Freedom from worrying about their pool. Freedom from spending their weekends on upkeep. Freedom to actually enjoy what they own. That’s been the mission since day one — and it hasn’t changed.

Our History

We founded Gorlin Pools in 1999 with the belief that NJ homeowners deserved better pool service — more professional, more honest, and more focused on the long term than the industry norm. Over 25 years later, that belief is reflected in everything we do: how we train our technicians, our awards and certifications, how we communicate with clients, and how we approach every single service visit.

We’ve built our reputation the hard way — one pool at a time, one relationship at a time, by showing up and doing the work right. Many of our clients have been with us for a decade or more. That kind of loyalty is something we take seriously and work hard to keep earning.

Our 9 Non-Negotiables

Every member of the Gorlin Pools team operates by 9 standards we refuse to compromise:

Golden Rule: How would I like to be treated in this situation?
We believe honesty is always the best policy.
We believe even when we perform at our best, our clients deserve better.
We believe keeping every bather safe is more important than our bottom line.
We believe collaborating, listening, and experience always find better solutions.
We believe trust creates speed and unparalleled success.
We believe the best way to connect is simple, fast, and accurate communication.
We believe long-term relationships are more important than short-term profits.
We believe in being mindful and thoughtful with little acts of kindness.

These aren’t marketing language. They’re the actual standards our team holds itself to — on every call, every visit, and every interaction.

Our Core Values

Everything we do is guided by 7 core values: the Golden Rule, Trust, Interdependence, Genuineness, Empathy, Risk, and Success. We believe that a team grounded in these values consistently delivers better results — for clients and for each other.

Our Community

We’ve been proud members of the Better Business Bureau since our early years, and we maintain active memberships in the Chambers of Commerce in every county we serve. We support the communities we work in through charitable service and contributions, because we believe that being a good business means being a good neighbor. Our commitment to excellence is reflected in our customer reviews, which consistently praise the quality and professionalism of our work.

Our team is also constantly growing — personally and professionally. We invest in ongoing training across every area of our business, from technical skills to leadership and communication. A student’s mindset is a prerequisite for joining the Gorlin team, and it shows in the quality of our work.

Licensed & Insured

Gorlin Pools is fully licensed in New Jersey under License #13VH00046300 and fully insured. We carry the credentials necessary to protect our clients and stand behind our work.

Ready to work with a pool company that puts your interests first? We’d love to connect.

Serving Mercer, Middlesex, Monmouth & Ocean Counties